Management has taken responsibility to Help Unemployed Youths/House Ladies and other Members of Family by allotting them Exclusive Shop where they can sell Madhusudan Products and enjoy Special Incentive is being given towards selling Madhusudan products along with Commission.
The idea of Exclusive Shop is to ensure that Shop Owners have minimum Rs.40,000/- per month on sale of Madhusudan Products. At present Company is having about 55 Madhusudan Exclusive Shops and trying to uplift the Socio-Economic conditions of weaker section society and providing them opportunity to earn a fixed amount for the sustainability of family members. This is an NGO work and serve the purpose of giving financial support to the weaker section.
Similarly, at Village Level, Company has opened about 7000 Societies where Milk is taken from farmers at enumerative rates and hence spent about Rs.30 crores in buying AMC units (Automatic Milk Collection and Analyzing Units and generating net working of Cold Chain right from Village Level Milk Collection till Consumer end.
Through Dairy Development Activities and Make Clean Milk Campaign , our farmers are giving Best Quality Milk and Company is distributing every year more than Rupees One Crore among Farmers towards giving Clean / Fresh and Quality Raw- Milk to Company.
We are in the process of developing very Robust Retaining Model which has helped our organization to keep pace with continuously evolving consumer preferences and needs. This helps to enhance our overall brand visibility and also bring our brand physically closer to the end consumers. Our Madhusudan Retail Shops have received an overwhelming response from the Consumers.