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Marketing Network – Milk Division

M/S Creamy Foods Ltd has launched the sale of liquid milk in pouches w.e.f.26th July-2012 in the initial stages only Noida/Greater Noida & Ghaziabad territory were covered but later on it was spread in entire Delhi comprising West Delhi, North/Central North, South, East and in Gurgaon territory at present we have got about 220 distributors covering about 6000 distributors till March-2016.
Subsequently, we have launched other products as under:
  • NORMAL MAGIC DAHI- w.e.f.08th April-2013
  • LITE DAHI- w.e.f.07th November-2013
  • PANEER- w.e.f.25th December-2013
  • SWEET LASSI- w.e.f.28thApril-2014
  • CHAACH- w.e.f.14thMay-2015
  • DOUBLE TONNED DAHI (STAR) - w.e.f.23rd Sep-2015
By end of April-2016 our Delhi sale has touched DAHI-50 Ton and MILK-1.50 LACS per day.
It is on the record that our Madhusudan brand milk and allied products have been recognized by the consumers due to its unique quality, taste and freshness and thus Madhusudan brand has come No.3 in Delhi/NCR in selling milk and allied products after Amul & Mother Dairy.

By end of April-2016 our Delhi sale has touched DAHI-50 Ton and MILK-1.50 LACS per day.

It is on the record that our Madhusudan brand milk and allied products have been recognized by the consumers due to its unique quality, taste and freshness and thus Madhusudan brand has come No.3 in Delhi/NCR in selling milk and allied products after Amul & Mother Dairy.

How to retain customers:

  • Canopies and Umbrellas
  • POP material including product brochures.
  • Milk and product samples.
  • A separate Marketing team comprising of 10 people.
  • Support team-At every spot of promotion one person from the marketing team and one from the sales team has to be present.

How to retain customers:

  • Customer Loyalty programs
  • Distribute freebies
  • Introduce special loyalty points system
  • Non-monetary rewards, perks and indirect benefits.
  • Games and contests for kids.