1. Sandeep Aggarwal, aged 44 years is the son of Sh.Subhash Chand Aggarwal, who is the founder of SMC Group. Possess dynamic personality. Done his PGDBA from Birla Institute of Management, Director of M/s. SMC Foods Limited and having 21 years of experience in Sales and Marketing.
2. Sandeep Aggarwal is a very supportive leader and his contribution has been instrumental in taking the Madhusudan Brand ahead. He has always tried to empower people to take decisions on day-to-day matters to keep pace with the changing word. He is someone who really believes in innovation. He has been able to establish and strengthen the position of the company in the market by providing excellent quality products that conform to the highest International Standards.
3. He keeps on bringing new ideas to the table and motivates his team to be innovative at all levels. His persistent effort to establish a strong marketing and sales newtwork of Ghee has paid well as SMC now has 1000 distributors covering 24 states, its products now fill the shelves of more than 50000 retail outlets.
4. Under his guidance, the group has launched supply of Madhusudan Liquid Milk, Dahi, Cottage Cheese (Paneer), Chaach & Lassi in Delhi/NCR area and within a span of 2 years group is selling about 2 LLPD milk in pouches and dahi about 14 ton per day and Chaach – about 5 Ton per day.
5. Also looks after the complete finance part of the group and keep innovative approach in expanding the business of both the plants.
6. Under his leadership :
6.1 Madhusudan Milk powder Brands has come within the range of 31st most successful brands out of 14000 brands of available in India.
6.2 “SMC Foods” is recognized as one of the INDIA’S 100 MOST PROMISING BRAND AWARDS-2013-14 and also that Mr.Sandeep Aggarwal, Director, SMC Foods as one of the India’s Most Promising Leader for a food & beverage industry.